Cheat Sheet: Online Reputation Management


  • Set up Google Alerts for your name/brand
  • Search for your name/brand in Google Search & Images, and YouTube
  • Buy your domain name (even if you don’t plan to use it!)
  • Join the major social networks and where possible, try and obtain a vanity URL. Make sure these are fully populated with accurate information and where possible, interlink them with each other.
  1. Facebook
  2. Twitter
  3. Google+
  4. LinkedIn
  6. Tumblr
  7. Pinterest
  8. YouTube
  9. Instagram
  10. Flickr
  • Set up profiles on appropriate industry websites (e.g. WhatClinic)
  • Join industry forums and set up accurate, populated profiles
  • Know your privacy settings and understand the impact of setting things to “Public”
  • Create a “Branding Kit” – a spreadsheet of information your can keep referring back to including:
  1. Avatar
  2. A selection of bios of differing lengths
  3. A list of accomplishments and awards
  4. A list of your best work including permalinks and short-links

Further Resources: