8amSEO

A while back, in an effort to grow my Twitter following and share my SEO learnings I started tweeting SEO tips on a daily basis. #8amSEO was born when I decided to buffer these for posting at 8am to inspire marketers before they sit down at their desks and get bogged down with emails. Below you can see all of my SEO tips – feel free to tweet these tips yourself, and follow me for the latest!

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  • Targeting keywords/phrases that doesn’t trigger sponsored/blended/display unit listings = less competition/more visibility [Tweet This]
  • Guestblogging? Write blogs WITHOUT links. Change your mindset, content will be better if writing to enhance brand, NOT gaming Google [Tweet This]
  • Why do your customers love you? That is your value proposition. Listen to them and flaunt it baby! [Tweet This]
  • Can you support each of your USPs with a client quote/testimonial? Massive boost in credibility! [Tweet This]
  • Google doesn’t want to rank well SEO’d sites, they rank well marketed sites. SEO certainly shouldn’t be at the bottom of the pile but should it be top? [Tweet This]
  • Average isn’t good enough. Carve a niche, become a specialist. Its easier to stand out than be influential in a wider discipline [Tweet This]
  • [301 Redirects] Rule #1: Test them. Rule #2: Test them again. [Tweet This]
  • Working towards ranking #1 for everything is demoralising. Pick 1 keyword at #6 or #11 and work to get it ranking higher in 4 weeks [Tweet This]
  • New article/blog post? Always link to a second (or third) article once readers get to the bottom – Low bounce, maximise engagement [Tweet This]
  • The buy cycle – learn, shop, buy, get, use. Where are your customers in it when they use a particular keyword? Content Opportunity? [Tweet This]
  • There are 26 different words for [buy] in the English language. Could you be using them more? [Tweet This]
  • Offering a quick site audit can be a great in-road to a guest blog gig. Plus you find out if the site is really worth the effort!  [Tweet This]
  • Use someone’s tool? Tell them what you used it for and how awesome it was. Links, testimonial opportunities & new relationships await [Tweet This]
  • Using PR to get commercial links is a waste of time. Display usable quotes on a CEO profile page with no commercial intent instead [Tweet This]
  • Build content for an individual, not a group or industry. The language you instinctively use will appeal more on an emotional level [Tweet This]
  • Over time, reach out to your top subscribers/followers on a personal basis. Get to know them & offer them more of what they want [Tweet This]
  • Advocate your vendor’s newest product/feature on your blog + offer them a testimonial and you could get a link back [Tweet This]
  • Invite actions with real testimonials. Want newsletter sign-ups? “So glad I subscribed, the tips are awesome – keep ’em coming!”  [Tweet This]
  • Does your homepage & conversion pages clearly convey what is on offer within 3-5 seconds? Display compelling USPs & conversion path [Tweet This]
  • Learn the difference between bounce and exit rate, and understand your audience to reduce both [Tweet This]
  • High bounce rate doesn’t always mean wrong type of visitors or poor content. It might mean the complete opposite [Tweet This]
  • Did you know # of views doesn’t help your ranking? Instead average duration of views and engagement count  [Tweet This]
  • What is your linkable asset? Every website/online business should strive to have at least one. Cultivate it [Tweet This]
  • [myth-busting] Content needn’t be 100% unique word-for-word but must offer unique value. Quotes are fine, rehashes are not  [Tweet This]
  • [link building] Can you pick any anchor text for that link you are about to build? Yes? Chances are those links could get you penalised [Tweet This]
  • The amount of time that visitors spend watching your videos is now an important metric – number of views is not. [Tweet This]
  • Top exit pages are often those that contain most-seeked content. Consider adding these to main navigation or prominent link [Tweet This]
  • Are you using a carbon-copy author bio with link on all guest blogs? …Did someone say unnatural links? [Tweet This]
  • Take a look in Analytics – Are people accessing your HTML sitemap? Your navigation structure & internal search is failing [Tweet This]
  • Google is now reading human engagement. If there is none, then the page is there to manipulate the algorithm [Tweet This]
  • Make sure you include the product number in your product description. People are going to search for it [Tweet This]
  • Monitor social media chatter around your products – you may find words you hadn’t thought of using [Tweet This]
  • Your search snippet is the first point of conversion [Tweet This]
  • Getting a link should be a by-product of producing good content. It shouldn’t be the primary purpose [Tweet This]
  • Great content isn’t great until is discovered, consumed and shared [Tweet This]
  • Anchor text matters less. Use intriguing language or call to actions to incite a click instead [Tweet This]
  • Reputation Management: Leaving fake reviews is unethical, what about asking friends/family/co-workers to “vote up” positive reviews? [Tweet This]
  • Social Proof: Use figures to reinforce trust in your brand/product. E.g. “In the last 7 days [237] people bought [PRODUCT] [Tweet This]
  • Build a recognisable and memorable brand. Google wants to see direct traffic. Offline advertising still matters [Tweet This]
  • Power Articles: Awesome, engaging, multi-medium, 1000-2000 words – effective in attracting links/shares [Tweet This]
  • Identify high bounce-rate/low traffic pages – Do they have a reason to exist? If not, remove [Tweet This]
  • Selling a complex or expensive product? Use rich, detailed content (videos?) or no-one will buy [Tweet This]
  • Conversion Optimisation: Use convincers (media mentions, awards, membership associations) to help sell [Tweet This]
  • Got several product images and don’t know which to use? Ask/test on Facebook & Pinterest [Tweet This]
  • 43% of web search queries contain 4 or more words – Go for long-tail with more/varied content [Tweet This]
  • Use @tineye or Google Image Search to find who has used your images and request a link [Tweet This]
  • Second Tier Link Building – building links to resources that link to you. 3rd party sites also convert better [Tweet This]
  • Use numbers in page titles & descriptions. Research shows numerics have a better CTR [Tweet This]
  • Boost sales with time-limited deals. Use countdown to increase urgency. Share on SM “Tell your friends so they don’t miss out!” [Tweet This]
  • Site-wide links could be detrimental to your SEO. Assess each – do all links bring value to THAT page? Remove if necessary [Tweet This]
  • Inbound marketing is easy if you can create any following linkable assets: Videos, Awards, Events, Tools, Data Visualisation… [Tweet This]
  • Capitalise on traffic-rich pages by promoting other awesome content with attractive link images/intriguing text [Tweet This]
  • Set up profile pages for company directors & set up Google alerts for when they get quoted/mentioned – reach out for a link [Tweet This]
  • Spend an hour this morning searching for all mentions/citations of your business/address and turn them into links [Tweet This]
  • When Dell changed a button label from “Learn More” to “Help Me Choose” conversions improved to the tune of $millions #subtlechanges [Tweet This]
  • Cultivate your spikes. Got keywords ranking in positions 5-10? Even slight improvements can significantly impact your bottom line [Tweet This]
  • Getting links on 1. Authority Sites 2. Content Sharing Sites 3. guest blogging sites have 1 thing in common. GREAT CONTENT CREATION [Tweet This]
  • E-Commerce: Instead of a product image supplemented with a video, try video supplemented with additional images [Tweet This]
  • As well as errors, Google could penilise you for spelling mistakes. Run a quick spell check this morning: http://bit.ly/VkA5xw [Tweet This]
  • Blog comment links? NO. Blog comment address citations? YES [Tweet This]
  • Interviews with company director/business face is a great way to get links back to your site and social profiles [Tweet This]
  • “Copy & Paste” is still the #1 way to share content. @Tynt automatically adds your link to pasted/shared content [Tweet This]
  • Finding (and contacting) “retweeters”/content sharers should be part of your content promotion strategy [Tweet This]
  • Drag & Drop an image into Google image search to find out where your images have been used and ask for a credit/link [Tweet This]
  • Write a blog on a particular product/service & host a bespoke/unique discount code to encourage purchase + attract links to the blog [Tweet This]
  • Trying to get a guest post spot? Link to their existing content within your presented blog post #pridebait [Tweet This]
  • Have pages/URLs with both trailing and non-trailing slashes? 301 redirect one to another (keep consistent) to avoid duplicate pages [Tweet This]
  • As regular content is key to a popular blog, regular posting is the key to building followers/fans – Use @Twuffer and FB’s scheduler [Tweet This]
  • Google alerts are a great way of finding content inspiration and link building opportunities [Tweet This]
  • The visual content revolution is here – use multiple content formats. 100% text-based articles are dead #longlivetextarticles [Tweet This]
  • No time to build awesome content of your own? Contribute to existing link bait for a link on theirs [Tweet This]
  • Content w/ commercial intent may sell products but won’t get you links/shares. Find the right balance in your content. [Tweet This]
  • Increase Blog Comments (tips by @RossHudgens) [1 of 3]: Reduce gap between end of post & comments, include no. of comments at top of post… [Tweet This]
  • Increase Blog Comments (tips by @RossHudgens) [2 of 3]: Notify commenters if comment gets response, Highlight author comments… [Tweet This]
  • Increase Blog Comments (tips by @RossHudgens) [3 of 3]: Float best comments to top (via http://bit.ly/UtgUC1) [Tweet This]
  • Offer guest articles to blogs of suppliers, affiliates, governing bodies, customers etc – build links, traffic & relationships! [Tweet This]
  • Look past the first few SERPs to find great, unloved content. Recreate it and make sure it is found on your site. [Tweet This]
  • Paying for writers/influencers with high @klout/Author Rank = great content, authorship benefits & potential to tap into their fans [Tweet This]
  • Publish daily industry-related, useful/thought-provoking quote/tip on your homepage. Return visitors and fresh content [Tweet This]